Bieman de Haas BV

In 1928, saddlery/ropery Bieman was founded. In the early years, the company was mainly occupied with manufacturing ropes and leather goods for the agricultural sector. In addition, Bieman produced for other companies as well, such as harnesses for the horses of the former Dutch distribution company Van Gend & Loos.

In the mid-sixties, the company decided – in part due to the far-reaching mechanization in the agricultural sector – to produce solely for equestrian sports. In addition, it was decided that the company would from now on only distribute to retailers. During this period, distributed products were mainly goods of own making. In the mid-seventies, the company expanded its activities to the field of wholesale. Bieman de Haas imported from various countries and obtained the representation of several brands (initially solely) for the Dutch equestrian market. In this way, Bieman de Haas could offer a broader product range to the retailer.

In the eighthies, Bieman de Haas created its own BR brand. This own brand was launched alongside the imported brands. Later on, the Premiere brand was developed in order to serve customers who look for reliable products in a lower price range. Since the nineties, export activities were expanded from the Benelux to the rest of Europe. Since then, the wholesale activities have been booming. From 2010, Bieman de Haas has taken steps to further strengthen its position in the international market. For example, the brand ANKY®, which was initially founded by multiple Olympic champion Anky van Grunsven, was acquired by Bieman de Haas in 2012. In 2016, Bieman de Haas took over the Canadian company Comfort Equestrian and in 2019, Bieman de Haas took over the renowned brand WHIS.