SPOGA HORSE - THE LEADING ANNUAL TRADE SHOW

The overview of the industry

More than 430 international manufacturers from over 30 countries present their new products and most innovative supplies at spoga horse and thus determine the trends of the future.

Present your new products to the worldwide horse industry. You have the perfect stage for you to showcase your range here in Cologne.

You can present your products to the international trade visitors in six different product worlds.

The product worlds of spoga horse

The trade visitors at spoga horse come from 114 countries. You won‘t find a better platform to present your assortment to the international audience and to increase your order business.

THE QUALITY AND RANGE OF THE TRADE VISITORS AT SPOGA HORSE IS UNIQUE:

• 76% of all visitors are TOP decision-makers
  64% come from outside Germany.
  92% recommend visiting spoga horse to others

SPOGA HORSE TRADE VISITORS COME FROM ALL RELEVANT INDUSTRY SECTORS:

Specialist retailers/wholesalers, Retail trade, Wholesale trade, Department stores, Online retail, Import/Export, Discounters, Associations/institutions, Professional

THE STAGE

A new and big, multifunctional stage will offer plenty of room and space for product presentations and discussion panels. Whether the spoga horse FASHION WALK, the presentation of the winners of the spoga horse TOP INNOVATIONS, discussions about the overarching trend topic or current talks in the eCommerce forum.

SPOGA HORSE TOP INNOVATIONS

The future starts here. The best innovations of the industry are presented at spoga horse. The 30 most innovative products of a season are nominated by a renowned and independent jury and the 5 most innovative products win the competition. These innovative products will be presented to the entire spoga horse audience on the BOULEVARD OF INNOVATIONS - with its central location at the trade fair. Make sure you are on board with your products!

POS INSPIRATION

In the scope of the different themes, we offer national and international dealers creative ideas on current trends and present them in a colourful, cosmopolitan way. Gain insights and inspiration for your own shop.

“FUTURE IN MOTION”

An overriding trend theme will accompany spoga horse in future and will thus offer a framework for discussion on current developments and innovations. The theme FUTURE IN MOTION highlights the fact that the rapid developments within the industry go hand in hand so to say with the rapid developments across the globe. spoga horse 2022 has established itself as THE platform which enables such developments to be addressed jointly.

SPOGA HORSE NIGHT

A joint industry evening on the penultimate day of the fair with music and drinks is, after all, something that cannot be missed at a leading trade fair. The exchange of ideas on these evenings cannot be compared to anything else in the world.

Stand prices

• 200 €/qm at the early bird rate up until 31 March 2021
• 225 €/qm at the regular rate from 1 April 2021 onwards

Complete stand packages

We will also be glad to take care of the stand construction for you. Get to know our complete stand packages comprising of the area, electricity and stand construction and acquire your exhibition stand stress-free.

Learn more

Stand build up

• Economy from 136.20 € / sqm
• Smart from 143.00 € / sqm
• Premium from 214.00 € / sqm

Start Up Village

We want to give young innovative companies a central place at spoga horse and thereby give them more visibility for the global equestrian trade. The package price of €2,999 includes: Stand construction, marketing package and a mini pitch on the main stage.

Further Information

MARKETING VILLAGE

Media houses, agencies, event organisers or service providers. Various kinds of businesses can present themselves here with a small presence and without the need for their own staff. This way, you don‘t just attract the attention of the spoga horse audience, but the exhibitors and major brands in equestrian sports can also get an overview of your products or services.

Have we sparked your interest?

Please find further important information for your planning below.

MORE EXPOSURE FOR YOUR SUCCESS

The digital event platform for targeted business and networking - worldwide and with extensive exposure!

YOUR BENEFITS

AT SPOGA HORSE @HOME BE THERE DIGITALLY FROM FEBRUARY TO APRIL 2023!

• Added interest in your existing or new products and brands.
• Global presence and networking beyond the days of the trade fair.
• Little additional investment for international reach.
• Media attention and expansion of your community.
• Efficient lead generation via the Showroom, the event programme as well as via the Product Stage and the networking function.
• Professional digital presence also for one’s own channels.
• Digital access to the largest global industry network of spoga horse.