Digital Product Configurator: How Customization Connects Manufacturers, Retailers, and Customers

How can manufacturers and retailers collaborate more effectively using digital tools while meeting the growing demand for product customization? This presentation highlights a practical example of how a digital product configurator creates significant value for all stakeholders.  

Frank Hölscher, Managing Director of EQuest, will demonstrate how his company successfully integrated the configurator by Assemblixx into its processes. This tool enables retailers to configure products individually, respond more quickly to customer demands, and enhance their service quality.  

Tina Weissl, Managing Director of WEISSL GmbH – The Driving Sport Experts, will also share insights from her experience. As a third-generation retailer and wholesaler, WEISSL GmbH combines traditional expertise with modern technology. Using the Assemblixx configurator, customers can not only personalize and purchase EQuest products but also design harnesses from the WEISSL brand and combine them with matching textile products.  

The presentation addresses key questions:  

- How does digitization transform collaboration between manufacturers and retailers?  

- What role does customization play in retail success?  

- How can digital configurators contribute to increased revenue?  

Discover how technology not only optimizes processes but also creates new opportunities for manufacturers, retailers, and customers. This presentation offers real-world insights into how digitization works in practice and what it can achieve.