Digital equine health between marketing ethics, online community and AI solutions

Economic crisis and collapsing reach on social media due to the changed algorithm - how can companies position themselves in a way that is appropriate for horses in difficult times?

Dr Veronika Klein, equine veterinary specialist, chiropractor, trainer and active rider herself, provides a veterinary perspective on the current market situation. She has successfully managed Kernkompetenz Pferd GmbH as Managing Partner since 2018 and explains the opportunities and risks of the latest developments in the digital world for equine health. A look behind the scenes of a constantly growing online company despite the turbulent times, the critical question of what is allowed in marketing when it comes to horse health and how the professional horse industry can counter the current discussion about social licence and horse welfare.