The industry in times of change: Inspiration and information at spoga horse 2022

Into the New Year with maximum vigor: at the spoga horse from July 23 to 25, 2022, there will be a large dose of fresh input delivered in the form of events, special areas and digitization. The spoga horse TOP INNOVATIONS of the year can be inspected at leisure on the Boulevard of Innovations, while things really get going twice a day on the Fashion Walk: the fashion and functional highlights of international top brands will be presented in a rousing manner by professional models on the newly designed catwalk in Hall 7. Clear the stage for 2022!

Be it live on site or digitally at spoga horse @home: the newly designed stage THE STAGE in Hall 7 of the Cologne exhibition center is the centerpiece of the new leading trade fair for equestrian sports. Here, in a rousing, lively and inspiring manner, professional models present the latest trends for children and adults on the modern catwalk twice a day. This FASHION WALK is an important opportunity for international brands to present their collection highlights on the model and in action (until 15.05. there is still the possibility for exhibitors to register as a participating brand with the new collection at the next FASHION WALK). The fashion shows will, of course, be broadcast live - as will all the talks and events on stage - and will still be available digitally at will after the show until September 30, 2022. Already on board are companies like Albert Kerbl GmbH, HKM Sports Equipment, LeMieux ltd, For Horses srl, Privilège Equitation or eaSt retail GmbH – talks with many others are ongoing. Further information and the registration form for brands can be found on the spoga horse website.

The discussions and panels on stage will be no less exciting and informative. Specialist presentations and discussions are planned on the topics that move the equestrian world, from sustainability to the changes in tournament and leisure sport. The current program can be viewed on the event page of the trade fair and is updated continuously.

However, the new spoga horse also offers the opportunity to get fresh inspiration and advice for in-store presentations: The winning products of this year's spoga horse TOP INNOVATIONS selection can be admired on the boulevard. The most innovative products of the coming season, selected by an international jury, will be attractively staged here. Small tip: Registration for the spoga horse TOP INNOVATIONS 2022 competition is still possible until 15.05.2022 - for the first time also for digital exhibitors at spoga horse as well as start-ups that have been in existence for less than five years (even if they do not exhibit themselves)!

The Boulevard between Halls 7 and 8 will be of interest to retailers not only as a route to the FASHION WALK, but also because of the themed POS INSPIRATIONS designed by merchandising specialist Karin Wahl, which provide a preview of trends and changes in the industry. From the children's world in "Pony look" to tournament riding, Icelandic horses and Western riding: Karin Wahl presents here ways to present special topics in the store that make you yearn for more than just buying necessities. And as a special service at spoga horse, Ms. Wahl will also be on site during the trade fair and available to answer questions. So at spoga horse you can get neutral, brand-independent advice and new ideas for your own store and store window "in passing", so to speak.

There is great anticipation for an international, exciting, informative and inspiring spoga horse 2022, which will do justice to the spirit of optimism in the growing equestrian sports market and give the innovative companies of the market a suitable and glamorous stage!