Full steam ahead - how start-ups benefit from spoga horse

Caroline Buddenberg wants to interpret today's equestrian fashion exclusively. She therefore relies on custom work for her business Carol Bee ! Made in Germany, regional production, a small but high quality edition, are pillars on which her company is based.

The Meckenbeurerin hopes from the spoga horse not only full order books but sees the leading fair quite as a touchstone. "The fact that my exclusive equestrian fashion is very well received by the end consumer is increasingly crystallizing - according to Corona. Now, of course, I would like to know whether I can also inspire the professionals, i.e. the trade visitors at spoga horse, for my business. I ask myself, "can I gain a foothold in the market as a German company? Is the time ripe for high-grade quality that has to be paid for with value, or do only bare figures count in the end?"

Katharina Hironimus-Dalic describes the motivation for founding her startup equimus : "I have in the equestrian industry companies with consistently sustainable products products. That's how I came up with the idea of establishing a premium equestrian brand in which sustainability is thought of holistically - from design to materials to production. production. We consistently combine design, functionality, quality and sustainability.

Through new material combinations, a move away from seasonal and short-lived designs, and a back-to-cycle approach, we are offering our customers a real alternative to conventional equestrian products." From her appearance at spoga horse, the founder hopes to gain brand awareness and new sales channels, as well as a "solid manufacturer network," "As a young company, we are very much looking forward to the opportunity to build and intensify our personal contacts."

Sustainability is also the cover topic at L'Evoine Riding : Caroline Winkler, who relies on such special materials as alpaca wool, pure goat and horse hair, as well as robust walnut wood for her range of products from horse rugs to saddle pads and premium grooming equipment, says: "Unfortunately, in my eyes, the industry is still far from acting sustainably and environmentally consciously and moving towards 'conscious consumption'."

L'Evoine aims to set an example here: "The entire product range is manufactured in Germany and consists exclusively of timeless classics whose colors do not go 'out of fashion' after one season." Winkler sees enormous potential in the equine industry's move toward conscious and sustainable consumption. "The trend of neo-ecology has an overriding importance across all industries, and in the future, no company will be able to avoid addressing the issue," she said.

In addition to visibility for the industry, for end customers and for B2B customers, Caroline Winkler sees new contacts and new retail partners among the important reasons for her appearance at spoga horse.

FELLRAND is the product with which Daniela Klein of VENTUM ride and care , wants to enrich the equestrian scene. And without any animal suffering. High-quality synthetic fur is the material used here, with which applications softly pad the equestrian equipment and thus promise maximum comfort in particularly sensitive areas. Care products coordinated with these round off the constantly growing range.

She says, "I believe that the equestrian industry has evolved significantly toward more brand diversity in recent years and wish to be a part of it with VENTUM ride and care."

Moving into the future with hemp is Claudia Jacobsen of evercann Animal Care . She is enthusiastic about the versatile uses of the superfood. "Together with our veterinarian, we are developing feed to provide animals with the positive effects of this special medicinal plant. With other high-quality feed raw materials, this is then used to create supplementary feeds such as snacks, powders and pellets, among other things."

At spoga horse, she primarily wants to create more awareness for a millennia-old cultivated plant that has fallen into oblivion. "The topic of hemp/cannabis is still strongly stigmatized in some cases - this is where we would like to educate and engage in direct exchange with customers on site."

Jacobsen sees great potential in the equestrian industry. "On the one hand, because of the strong demand for our products and the positive feedback. On the other hand, because the scene has again grown strongly in recent years, especially in the leisure sector. Horse owners are increasingly demanding healthy and natural products from sustainable production these days."