The horse industry is having a hard time: fewer and fewer people have anything to do with horses and the riders themselves are often publicly criticized. In order to improve the equestrian sport and its perception, the so-called "Social License to Operate" has recently been introduced. It is supposed to put the equestrian sport in a positive light. Can it work?
The horse industry is unique, there is hardly any other industry that lives so strongly on referral marketing. All decisions related to horses are characterized by great emotions. Read more about marketing in the horse industry here.
"Horse-friendly husbandry" & "individual care" are in vogue and more and more horse owners are striving to give their horses the most horse-friendly life possible. This leads to new concepts and products - Read more here.
Cuddly, crackling stuffed animals, nibbling sticks, toys and grain flavoured with vanilla and buttercream. Are horses under-challenged in 2022 or are their owners overwhelmed with keeping their horses busy?
Life has returned to the live industry. Tournaments, trade fairs and shows are once again taking place in front of an audience. Just like spoga horse, many organizers have previously used the pandemic break to realign themselves and make a modern mark with fresh concepts. Anna Lena Grytz, CEO at European Equestrian Business Association (EEBA), believes this reorientation is absolutely necessary!
Hard times lie behind the event industry. Now there is light at the end of the tunnel and - at least for the time being - live events can take place under special corona protection regulations and inspire spectators on site. It's a challenge for organizers. But one they face with enthusiasm, verve and a lot of courage.
Corona restrictions are passé, two years of distance gone. We talked to the industry about why events are particularly important now.
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse.
We from the spoga horse blog have met five exciting start-up entrepreneurs and talked to them about their ideas and their goals and asked them why spoga horse, from 23 to 25 July, is such an important date for successfully advancing their young business.
Our series takes a look at the most important sales markets at spoga horse. This issue is about the equestrian sector in Switzerland.
Our series takes a look at the most important sales markets at spoga horse. This issue is about the equestrian sector in Austria.
Our series takes a look at the most important sales markets at spoga horse. This issue is about the equestrian sector in Finnland.
Our series takes a look at the most important sales markets at spoga horse. This issue is about the equestrian sector in Belgium.
Into the New Year with maximum vigor: at the spoga horse from July 23 to 25, 2022, there will be a large dose of fresh input delivered in the form of events and special areas. Find out more about the extensive program here.
Our series takes a look at the most important sales markets at spoga horse. This issue is about the equestrian sector in Ireland.
Where can "green sport" become even greener? We take a look at sustainability in equestrian sports.
Successful communication between horse and human is the basis for a trusting relationship. We talk to Andrea Jänisch and Michael Dold, experts who work with animals and humans on communication.
Reitsport BRANCHE in an interview with Dr. Maria Näther, Director of spoga horse, about the new digital platform spoga horse @home and the chances of a physical trade fair in times of pandemic.
Our series takes a look at the most important sales markets at spoga horse. This issue is about the equestrian sector in Sweden.
In 2020, the global umbrella organization FEIF counted around 93,000 Icelandic horses directly in Iceland. In this article, we take a closer look at the trend of Icelandic horses.
Our series takes a look at the most important sales markets at spoga horse. This issue is about the equestrian sector in Poland.
The trade magazine Reitsport BRANCHE, together with spoga horse as the official media partner, honors Europe's best retailers.
Hardly a stone has been left unturned in the last 18 months. The show sport and riding schools have suffered from lockdowns and restrictions, in some cases severely - We take a look at the industry after a year and a half of pandemic.
Our series takes a look at the most important sales markets at spoga horse. This issue is about the equestrian sector in Spain.
With a head full of innovative ideas, Director Dr. Maria Näther is already looking forward to welcoming trade visitors to the B2B leading trade fair for the international equestrian industry. In the interview she reveals what we can expect from the relaunch of spoga horse...
Christina Møller and Arnd Wiegler from the spoga horse TOP INNOVATIONS jury talk to us about the trade's view of product innovation.
In the interview: Bram Chardon & other voices of the top-class jury of spoga horse TOP INNOVATIONS 2021.
The business with nutritional supplements and therapeutic offers is booming. With all these offers, it is important to filter: What is effective and efficacious, what is not?
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse.
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse.
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse.
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse.
The methods of keeping horses are as manifold as the different breeds, styles of riding and usage of horses - and these vary greatly from region to region too. We take a look at the future of horse keeping.
To avoid emissions & waste is a concern for manufacturers, retailers and consumers. Now there are approaches to get the piles of rubbish under control.
Helena Strömbäck from the swedish equestrian sportswear brand "Stierna" about trends and challenges on the equestrian market.
What do the current changes in the German horse industry mean for the industry?
Dr. Simone Kerner, Head of Marketing & CRM at Appelrath Cüpper GmbH, offers insights on tne fashion trade.
Manufacturers of equestrian fashion are observing a shift from classically oriented equestrians to those of alternative riding styles.
The HorseFuturePanel once again interviewed 900 equestrian athletes about the state of digitalization in the horse industry.
Digitalisation has completely changed our purchasing behaviour - but an intensive customer dialogue and personal added value can also be achieved online.
